平价的代价-平价集团的故事

$17.96 $22.45

《平价的代价》以深挖故事,趣味盎然的叙事方式,讲述了平价如何在50年内,从工会跌跌撞撞经营的职总超市,发展成为每天有超过50万人光顾,年营业额达40亿元的食品企业。书中14个篇章各有一个主题事件,从它打倒通胀怪兽,与赫赫有名的竞争对手激战,到曾一度被华丽的购物中心拒于门外。书中也披露了它如何在海外投资失利,还有不得不腰斩的零售概念,以及是否要上市的辩论等。其中许多鲜为人知的经历,值得细细品味。

This is the Chinese edition of The Price of Being Fair: The Fair Price Group Story. In commemoration of the FairPrice Group’s 50th anniversary in 2023, the book traces its success from a worker-led experiment to a S$4 billion food enterprise with more than 500,000 customers everyday. It offers insights into business, management, politics, and more than a delicious dose of heritage and nostalgia.

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作者 Author:The Nutgraf
页数 No. of Pages:176
语言 Language:中文

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*订购此书可获得限量版提袋一个(数额有限,送完为止)。

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